KP: Your first album (“Heal of the Hand”) kind of fell in your lap, didn’t it?
Spielberg: When I look back, it seems that way, but it took a long time. I wrote the music over a six-year period, and I knew I wanted to record it one day, but I wanted it to be really ready and of a very high quality. I was so naive - I sent out letters of inquiry to some of the labels, and wondered why I never heard anything back. I didn’t have a demo, and didn’t have any idea of how the system worked. It was 1993, and people were just starting to put out CDs on their own. A fan who was really into my music loaned me money, and I did the rest on a credit card! It was scary, and I went into major debt over the thing. I sent it to a couple of labels, and North Star grabbed it right up. The next week, I signed a contract for six records. All the debt went away, I bought my Steinway, and I was on my way. It was good timing because I was really ready then. I’m very grateful to North Star because they championed my early work and created an audience for me, but I couldn’t go out and tour. I was selling all of these recordings, but didn’t know who my audience was. That’s a really tricky issue right now because there is so much out there, and the record industry is in such transition. Few artists know how to really market their music and get it out to the public, and I think it’s hard for artists to find out who their audiences are. With SMG Artists, that’s one of the challenges we face every day. Our agency represents five artists, not just me anymore. I love all kinds of performers, and I’ve always wanted to help the good ones get on their way. It’s delightful that we’re doing this now - it feels really right. Currently, we have the theater company, a Grammy Award-winning brass quintet called Chestnut Brass, a violinist named Janice Martin, me, and a cello and guitar duo called Montana Skies.They’re really young, write great original music, and play classics as well. They have done two records, and I’ve started working with them as a trio. We’ll be touring as a trio in ‘04 and ‘05.
KP: You do everything! Is Larry pretty involved with this, too?
Spielberg: It’s really Larry’s thing! He’s the agent and goes to all of the music conferences. When I’m not on tour, I do the administrative part of it. I’m the number cruncher of the family; Larry hates it, but I enjoy it! I do the accounting, and we work together on the press kits. I work more on the artist relations - if an artist is having a problem on tour or something. I also do the website. Five artists is about all we can handle right now, but we can grow, and then we’ll hire another agent. We want to stay small so we can give everyone a good amount of attention. If an agency’s roster has ten violinists or thirty conductors or four brass bands, it’s very hard on the artists, so we’re trying to keep it pretty diversified. Submissions are pouring in like crazy, and we haven’t even done a press announcement yet. Word has gotten out! We’re both sensitive about submissions, and Larry and I look at and listen to everything.
My career has come full circle. I made my first CD myself, signed with a label, and then I started doing it on my own again with my own small label. With the sheet music, I did my first book myself, then I found a sheet music publisher, and now we’re doing it with our own company. I’ve worked with agents, and now we have our own agency! It’s come together to where it’s all under our own roof - music production, recording, touring. It’s our family business, really.
KP: How did the name playMountain come about?
Spielberg: “playMountain” is what I named the record label, and it’s the definition of my last name. “Spiel” means to play, and “berg” means mountain. It was a European musical term that means “play to the peak.” I was sure that Steven Spielberg would take that for the name of his own production company, but he didn’t! So I did! The names of our companies are plays on my name. There is Spobs Music for publishing, and “Spobs” is a nickname that I got in college. It’s very silly, but it came from calling me “Spobin Rielberg, ” like you would be “Pathy Karsons,” switching the first letters of your name.